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Backlinko Team

Meet the Backlinko Editorial Team

Expertise

  • SEO
  • Content
  • Analytics
  • MarTech
  • Affiliate
  • Partnerships
  • Business
  • Language

Who we are

We are a group of passionate SEOs, writers, data geeks, and business people, committed to bringing you accurate, timely, and actionable SEO advice. With a blend of technical know-how, community focus, industry experience, and a knack for simplifying complex SEO concepts, we are here to guide you through your SEO journey.

The Backlinko blog is now run by a Semrush division that acquires and grows reputable websites. The team was started by Nick Eubanks, and is now led by Branko Kral as the Program Manager, and Leigh McKenzie as the Growth Director.

Other key team members who impact the content you read are in charge of SEO strategy, optimization, research and fact checking, content writing, editing, content design, dev, UX, CRO, analytics, or partnerships.

The content is based on first-hand experience of our team, combined with insights from subject matter experts from the SEO and MarTech communities. When we write about tools, we use them first.

Finally, there’s you, our readers, our community. The founder of this blog, Brian Dean, used to set aside time just for community interactions. We’ve now come back to doing the same.

Latest articles:

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14 Best Pet Affiliate Programs

With the pet industry projected to grow to $368 billion by 2030, and tons of pet owners looking to find new products for their companions, there’s never been a better time to tap into the pet affiliate marketing niche. Yet, with a plethora of programs available, identifying the best one is no easy task. We’ve taken out all the hard work and found the best pet affiliate programs on offer. We’ve also included their commission structures, cookie durations, and perks.
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19 Best Fitness Affiliate Programs

Affiliate commissions in the fitness industry range from 3% to 20%. These companies sell everything from supplements to advanced exercise equipment. Meanwhile, global revenue in fitness has a projected annual growth rate of 9.61%. It’s forecasted to hit an outstanding $6.73 billion by 2027. It’s easy to see why fitness affiliate marketers are making over $7,000 per month on average. Everything is in place to take advantage of the growing interest in fitness. This post covers the best fitness affiliate programs—assessed by: Product range Conversion rates Cookie duration Affiliate rate
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10 Top Health Affiliate Programs

The health and wellness industry is booming. As of 2022, the global wellness economy was worth $5.6 Trillion. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche. But for many, starting in the health affiliate marketing niche isn’t easy. Why? Because it’s a sector packed with lots of affiliate programs and uncertainties. With so many programs out there, it can be overwhelming to choose the best ones. No need to worry, I’ll steer you in the right direction. To save you time and effort, we’ve researched and compiled a list of the top 10 best health and wellness affiliate programs that will not only provide you with attractive commissions but also offer high-quality products that customers will love. We’ll also break down the complexities and highlight lucrative opportunities while addressing the most common challenges in the health affiliate marketing niche.
Travel Affiliate Programs – Featured image

15 Best Travel Affiliate Programs

Finding profitable travel affiliate programs can be brutal. With the global travel industry worth more than $7 trillion, competition in this niche is fierce. The problem? There are so many travel affiliate programs that it is nearly impossible to figure out which ones are worth your time. Some programs pay commissions as high as 80%, while others pay next to nothing. There are even some platforms that claim to have the best conversion rates. But they’re full of it. In this post, we are going to reveal the truth about some of these programs.