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Who we are

We are a group of passionate SEOs, writers, data geeks, and business people, committed to bringing you accurate, timely, and actionable SEO advice. With a blend of technical know-how, community focus, industry experience, and a knack for simplifying complex SEO concepts, we are here to guide you through your SEO journey.

The Backlinko blog is now run by a Semrush division that acquires and grows reputable websites. The team was started by Nick Eubanks, and is now led by Branko Kral as the Program Manager, and Leigh McKenzie as the Growth Director.

Other key team members who impact the content you read are in charge of SEO strategy, optimization, research and fact checking, content writing, editing, content design, dev, UX, CRO, analytics, or partnerships.

The content is based on first-hand experience of our team, combined with insights from subject matter experts from the SEO and MarTech communities. When we write about tools, we use them first.

Finally, there’s you, our readers, our community. The founder of this blog, Brian Dean, used to set aside time just for community interactions. We’ve now come back to doing the same.

Latest articles:

Google My Business Guide – Blog post image

Google My Business: The Business Profile Playbook

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get the desired results. If it isn’t, your business could be missing out on a LOT of revenue. We’ve been creating and optimizing profiles for a long time, and we’ll show you how to optimize your GBP for success. Plus, we’ll delve into which factors you should prioritize and which carry the most weight when it comes to ranking in local search results. Ready to make your GBP stand out? To make things easier for you, we’ve compiled this comprehensive guide based on our combined years of experience. In it, you’ll find: Exactly what GBP is Why it’s important How to set up a profile How to access a profile owned by someone else The best practices for optimizing your profile How to monitor your listing

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10 Dark Web Scanners You Should Be Using (Free & Paid)

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3 Test Email Message Samples To Check Before Sending

Have you ever opened an email only to find typos, images that don’t load, or links that lead nowhere? You’re not alone. In fact, around 80% of emails suffer from these issues, and they can really harm a company’s image, no matter its size. We’re here to help you with that. In this article, we’ll guide you through simple, effective ways to test your emails. We’ll show you how to make sure they land in inboxes looking perfect and free from anything that might trigger spam filters or get you blacklisted.

Podcast statistics – Blog Post Header Image

Podcast Statistics You Need To Know

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. To put it into perspective, there are currently over 5 million podcasts in the world, boasting over 70 million episodes between them. Crazy right? In this guide, I’ll give you some fascinating stats about: Podcast growth Popular platforms Demographics The number of listeners in different countries Popular genres Podcast channels And podcast ad revenue.