Articles
AI Search StrategyWin LLM mentions with the Seen and Trusted Framework.
LLM Seeding: A New AI Search StrategyFor marketers who want their brand cited by AI tools.
Generative Engine Optimization (GEO)For brands looking to grow visibility across AI search platforms.
What Is SEO?For people that are new to search engine optimization.
How to Improve SEO17 simple ways to quickly improve SEO rankings
SEO ChecklistCovers technical SEO, On-page SEO, and keyword research.
SEO StrategyLearn exactly how to create a strategy, step by step.
SEO Competitor AnalysisLearn how to outrank your rivals in the SERPs.
Google E-E-A-TUnderstand what it is and how to demonstrate it.
Internal Linking for SEOKey for any site that wants higher rankings in Google.
Technical SEOTechnical SEO is still SUPER important.
On-Page SEOOptimize for UX, bounce rate, search intent, and more.
Ecommerce SEOBoost your online store’s visibility in search results
Best SEO Courses9 courses that actually teach SEO and AI search
AI Optimization: How to Rank in AI Search (+ Checklist)
AI Visibility: How to Audit Your Presence
Entity SEO: How to Build Digital Brand Visibility in AI Search
Audience Research: Stop Guessing What Your Buyers Care About
Reddit Marketing in 3 Hours/Week: From 0 Karma to Real Cred
Does Your Website Need an LLMs.txt File? + How to Create One
Answer Engine Optimization (AEO): How to Win in AI Search
SEO Basics: A Beginners GuideStart your SEO journey with fundamental concepts
The Ultimate SEO Tutorial for Search and AI VisibilityMaster SEO from start to finish
Pillar PagesThe foundation of an effective SEO strategy.
How to Do SEO for Your New WebsiteLaunch your site with a strong SEO foundation
Important SEO TipsQuick wins to improve your search engine rankings
Small Business SEOEffective strategies to compete locally and beyond
Schema MarkupMaster schema markup to enhance SEO.
Internal LinkingOptimize internal links for better SEO.
Website Migration ChecklistEssential steps for a smooth site migration.
What Is Content Marketing?Comprehensive guide for beginners
SEO Copywriting: 4 Steps to Write Commercial Pages That Get VisibilityWrite content that ranks and converts
How to Write a Blog Post: The Definitive GuideCraft engaging posts that readers love
12 Content Marketing TrendsStay ahead with the latest strategies
How to Build a Content Strategy (6 Steps)How to build a repeatable process to create high-impact content.
Content Marketing ExamplesGet inspired by successful campaigns
How to Scale Content CreationProduce more high-quality content efficiently
Content Writing 101Tips, strategies and advanced techniques.
CopywritingDiscover best practices, get insights
Link Building for SEOAn in-depth guide, complete with case studies
What are Backlinks?Understand the backbone of off-page SEO
How to Get High Quality Backlinks7 proven strategies for building high quality backlinks
Link Building StrategiesAll the tactics you need to know
7 Link Building ServicesTrusted outreach services to boost your backlink profile
How To Do a Backlink AuditAnalyze your link profile to uncover opportunities
Skyscraper MethodBoost traffic with this popular technique
Increase Website Authority
Competitor AnalysisLearn how to analyze your competitors effectively.
Effective Product Page ExamplesBest examples of high-converting product pages.
Popular Social Media PlatformsTop social media platforms you need to know.
How to Create a Website (from Scratch)Step-by-step guide to building a website in 2024.
Tools
SEO CheckerGet a detailed SEO score for any webpage instantly with SEOquake.
Backlink CheckerDiscover who’s linking to you and your competitors.
Website Authority CheckerEnter a domain to evaluate its overall quality and SEO performance.
Website Traffic CheckerEnter a domain and explore all of the traffic sources.
Keyword Research ToolDiscover new keywords and performance data to use in your site content.
Keyword Difficulty CheckerEvaluate how hard it is to rank for specific keywords.
Competitor AnalysisUncover the top pages, keywords, and backlinks for competitors.
Schema Markup GeneratorCreate JSON-LD structured data for any page to earn rich results in Google.
AI Visibility CheckerSee if AI platforms mention and recommend your brand.
AI Agent Readiness CheckerCheck whether AI systems can access, understand, and cite your site.
Agentic Browsing Readiness CheckerSee if AI agents can reach, read, and interact with any page.
SEO ToolsOur top picks for optimizing your site.
LLM Visibility ToolsMonitor your AI search visibility
Keyword Research ToolsBest tools for uncovering keywords.
Content Marketing ToolsEssential tools for content marketers.
Link Building ToolsTop tools to boost your backlink profile.
Rank Tracking ToolsThe best tools to monitor rankings.
Local SEO ToolsBest tools for local SEO strategies.
SEO Agency ToolsTop software solutions for SEO agencies.
AI SEO ToolsTop SEO tools with AI capabilities.
Sitemap Generator ToolsBest tools for creating XML sitemaps.
Digital Marketing ToolsEffective tools for every budget.
ChatGPT AlternativesWe tested dozens to find the best of the best.
Semrush ReviewComprehensive analysis of Semrush’s tool suite.
Ahrefs ReviewIn-depth look at Ahrefs’ features and performance.
Ahrefs vs SemrushCompares Ahrefs and Semrush for SEO.
Clearscope ReviewEvaluates Clearscope’s content optimization capabilities.
Majestic SEO ReviewReviews Majestic’s backlink analysis tool.
Surfer SEO ReviewAssesses Surfer SEO’s optimization features.
Serpstat ReviewAnalyzes Serpstat’s SEO and PPC tools.
SparkToro ReviewReviews SparkToro’s audience research capabilities.
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Kristaps Brencans

Local SEO Expert

Expertise

Local SEO
Law Firm SEO
Agency Growth

Kristaps Brencans started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. Under his leadership, On The Map Marketing has become a notable law firm marketing agency serving 300+ active clients in their portfolio, growing from $4M annually in 2020 to $6M today. He’s also a proud parent of three divas and is keenly interested in running and calisthenics.

Latest articles:

Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients

Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. In this guide, we’ll cover: What SEO is and why it’s important for lawyers How much SEO costs and the factors affecting its price The steps to help you launch a legal SEO strategy and campaign Whether you should do SEO yourself or outsource The tactics we cover have helped law firms close some of the largest cases in their history. Ready to create an SEO strategy that increases your organic traffic?