Bumble User and Revenue Statistics
Written by Backlinko Team
Bumble is a popular female-focused dating app.
The platform found significant early success, receiving 100 thousand downloads in its first month.
Today, monthly downloads exceed 2.5 million. And Bumble generated $844.8 million in revenue in 2023.
Let’s dive right into the stats:
- Bumble User Stats (Top Picks)
- How Many Americans Use Bumble?
- Bumble Monthly Active Users in the US
- How Many Paid Users Does Bumble Have?
- Bumble Revenue
- Bumble Average Revenue per Paying User
- Bumble App Downloads
- Bumble In-App Purchase Revenue
- Bumble Employees
Bumble User Stats (Top Picks)
- Bumble has 2.73 million paying users.
- Bumble’s quarterly revenue reached $215.8 million in Q1 2024.
- Bumble brings in average annual revenue of $27.75 per paying user.
- Bumble has more than 1,200 full-time employees.
How Many Americans Use Bumble?
According to a Pew Research Center survey, 28% of American adult online dating users have ever used Bumble, making it the 3rd most popular online dating platform after Tinder (46%) and Match (31%).
Bumble is particularly popular among young online dating users. Among adults ages 18-29 in the US (who have used an online dating platform), 51% have ever used Bumble.
Here’s a detailed breakdown of Bumble usage in the US by age group:
| Age Group | Share of US Online Dating Users |
|---|---|
| 18-29 | 51% |
| 30-49 | 24% |
| 50-64 | 9% |
| 65 and over | 2% |
Source: Pew Research Center
Bumble Monthly Active Users in the US
As of August 2023, Bumble had 4.3 million monthly active users in the US on iOS and Android combined.
To put it in perspective, that’s behind Tinder and Hinge with 8.9 million and 4.8 million monthly active users, respectively.
Source: Similarweb
How Many Paid Users Does Bumble Have?
Bumble defines a paid user as a registered account that bought or renewed a subscription and/or completed an in-app purchase within a given month. Annual subscriptions are averaged and treated as monthly payments for the purposes of the metric.
As of Q1 2024, Bumble had 2.73 million paying users. Compared to a year ago (Q1 2023), the number of paid users has increased by 17.67%.
We’ve charted the growth in Bumble’s paid users since Q4 2019:
| Date | Paying Bumble Users |
|---|---|
| Q4 2019 | 891 thousand |
| Q1 2020 | 938 thousand |
| Q2 2020 | 1.08 million |
| Q3 2020 | 1.28 million |
| Q4 2020 | 1.27 million |
| Q1 2021 | 1.35 million |
| Q2 2021 | 1.47 million |
| Q3 2021 | 1.53 million |
| Q4 2021 | 1.64 million |
| Q1 2022 | 1.78 million |
| Q2 2022 | 1.92 million |
| Q3 2022 | 2.09 million |
| Q4 2022 | 2.22 million |
| Q1 2023 | 2.32 million |
| Q2 2023 | 2.46 million |
| Q3 2023 | 2.6 million |
| Q4 2023 | 2.69 million |
| Q1 2024 | 2.73 million |
Source: Bumble
Bumble Revenue
The Bumble app generated $844.8 million in annual revenue in 2023. That’s an increase of 21.68% compared to 2022.
We’ve charted Bumble’s revenue growth since 2018:
| Year | Bumble App Revenue |
|---|---|
| 2018 | $162.4 million |
| 2019 | $275.5 million |
| 2020 | $360.5 million |
| 2021 | $528.6 million |
| 2022 | $694.3 million |
| 2023 | $844.8 million |
| Q1 2024 | $215.8 million |
Source: Bumble
Bumble Average Revenue per Paying User
Bumble reported an average annual revenue of $27.75 per paying Bumble user (ARPU) in Q1 2024.
Here’s a table showing Bumble’s average revenue per paying user since 2018:
| Year | Bumble Average Revenue per Paying User |
|---|---|
| 2018 | $23.57 |
| 2019 | $26.84 |
| 2020 | $26.30 |
| 2021 | $29.37 |
| 2022 | $28.90 |
| 2023 | $27.97 |
| Q1 2024 | $27.75 |
Source: Bumble
Bumble App Downloads
According to Appfigures estimates, Bumble was downloaded 16.8 million times worldwide in the first 6 months of 2024.
Here’s a table with Bumble’s global download count since 2018:
| Year | Bumble App Downloads |
|---|---|
| 2018 | 11 million |
| 2019 | 14.3 million |
| 2020 | 16.4 million |
| 2021 | 18.1 million |
| 2022 | 25.3 million |
| 2023 | 28.8 million |
| H1 2024 | 16.8 million |
Source: Appfigures
Bumble In-App Purchase Revenue
According to Appfigures estimates, Bumble generated $286 million in net app revenue (after store fees) in 2024 (as of July 27).
Bumble iOS app brought in $142.93 million of in-app revenue from the US market in January-July 2024, accounting for 61.7% of total net revenue.
Here’s a detailed breakdown of the 10 most profitable markets for the Bumble iOS app in 2024 (as of July 2027):
| Country | Bumble In-App Estimated Net Revenue (Share) |
|---|---|
| United States | $142.93 million (61.7%) |
| Germany | $13.17 million (5.7%) |
| United Kingdom | $11.77 million (5.1%) |
| Canada | $9.94 million (4.3%) |
| Australia | $7.95 million (3.4%) |
| France | $4.3 million (1.9%) |
| Mexico | $4 million (1.7%) |
| Switzerland | $3.68 million (1.6%) |
| Netherlands | $2.39 million (1.0%) |
| India | $2.29 million (1.0%) |
Source: Appfigures
Bumble Employees
Bumble has more than 1,200 full-time employees, 980 of whom are based outside of the United States.
The company’s office properties are in Austin, London, Barcelona, and Paris.
Source: Bumble
Conclusion
That’s all for my list of Bumble stats in 2024.
The dating app — differentiated by the concept of women making the first move — has shown steady growth among the monetized user base.