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161 Incredible Digital Marketing Stats

Brian Dean

Written by Brian Dean

You’re about to see a list of 161 digital marketing statistics.

The best part?

Unlike other lists out there, all of the stats on this page are current and up-to-date.

On this page, you’ll find new digital
marketing stats related to:

  • SEO and Google rankings
  • Marketing automation
  • PPC and online advertising
  • Voice search
  • Affiliate marketing
  • Social media marketing
  • And a whole lot more

Let’s see the stats.

175 Incredible Digital Marketing Stats

Contents

SEO Statistics
1. SEO Statistics
Paid Search (PPC) Statistics
2. Paid Search (PPC) Statistics
Social Media Marketing Statistics
3. Social Media Marketing Statistics
Email Marketing Statistics
4. Email Marketing Statistics
Content Marketing Statistics
5. Content Marketing Statistics
Marketing Automation Statistics
6. Marketing Automation Statistics
Affiliate Marketing Statistics
7. Affiliate Marketing Statistics
Conversion Rate Optimization Statistics
8. Conversion Rate Optimization Statistics

01. SEO Statistics

Our first set of digital marketing statistics is all about search engine optimization. You’ll see data from industry studies, surveys… and even a few stats from Google themselves.

Rankings

Here are a few select stats from a handful of SEO-focused industry studies.

  1. The average search result on the first page of Google has an average of 1,447 words (Backlinko)
  2. Fast-loading pages rank significantly higher than pages that load slowly (Backlinko)
  3. Pages with low bounce rates tend to have higher Google rankings (Backlinko)
  4. A study conducted by Ahrefs found that within the first year of being published, only 5.7% of pages will rank in the top 10 search results (Ahrefs)
    A Study Conducted By Ahrefs Found That Within The First Year Of Being Published Only 5.7% Of Pages Will Rank In The Top 10 Search Results
  5. Nearly 60% of the top 10 Google search results are 3+ years old (Ahrefs)
  6. Exact match anchor text still influences search engine rankings (Backlinko)

Voice Search

Voice search is on the rise. The question is: how does voice search SEO work? And how can marketers optimize their content for voice search? These findings shed some light on this question.

  1. 70.4% of voice search results are HTTPS websites (Backlinko)
  2. High domain authority websites with strong link authority tend to rank best in voice search (Backlinko)
  3. The average voice search answer (29 words) is around 3-4 words longer than the average typed search answer. (MonsterInsights)

YouTube Search

YouTube isn’t just a popular video platform: it’s one of the largest search engines in the world. And these interesting stats will help you learn more about how YouTube’s search algorithm works.

  1. Brian Dean’s analysis of 1.3 million YouTube Videos found that the number of comments, view count, number of shares, and number of likes had a strong correlation with higher YouTube rankings (Backlinko)
  2. Videos on the first page of results on YouTube are an average length of 14 minutes and 50 seconds (Backlinko)
  3. 68.2% of the videos on the first page of YouTube are in HD (Backlinko)
  4. YouTube videos that generate new subscribers tend to rank higher (Backlinko)

Backlinks

Here’s evidence that supports the fact that Backlinks still form the foundation of Google’s algorithm.

  1. A Backlinko study found that the number of referring domains is the factor with the highest correlation to high Google rankings (Backlinko)
  2. Long content receives an average of 77.2% more backlinks than short articles (Backlinko)
  3. An Ahrefs study found that 43.7% of the top 10 search results contain reciprocal links (Ahrefs)
  4. The #1 search result receives 5%-14.5% more dofollow backlinks from new websites each month as compared to the other pages in the search results (Ahrefs)
  5. Companies that actively blog receive 97% more backlinks to their site (HubSpot)

Local SEO

Local SEO is a completely different animal from “normal” SEO. And if you run a local business (or have a client that does), these stats will help reinforce how helpful SEO can be.

  1. 46% of all searches on Google are seeking information for something locally (Hennessey Digital)
  2. Yelp has a page present in 92% of the top 5 results for search queries containing a city and business category (Fresh Chalk)
  3. 76% of people end up visiting a business within 1 day after searching for something nearby on their mobile device (Google)
  4. 28% of local searches result in the searcher making a purchase (Google)

Mobile SEO

Like the rest of the internet, SEO has gone mobile. These stats show you just how big the mobile search is in 2026.

    1. Over 60% of all Google searches are conducted on mobile (Semrush)
    2. 58% of voice searches are made via mobiles (Marketing LTB)
    3. The average mobile click-through rate for organic search is between 1.2-3%, compared to desktop’s 2-5% (Increv)
    4. 30% of all searches conducted on mobile are location-related (Google)
    5. The first organic result on mobile searches gets 8.89% of the clicks, versus 12.4% of clicks on desktop (SEOClarity)
    6. 87% of people who own a smartphone use a search engine each day (Go-Globe)
    7. 60% of people with a smartphone have found a new product or company when conducting a search on mobile (Google)

Search Engine Trends

It’s no secret that SEO is changing all the time. So I put together a list of stats that are focused on where SEO (and search in general) looks to be heading.

  1. Approximately 16.4 billion searches are performed on Google each day (Exploding Topics)
  2. 22% of Google searches result in another search (SparkToro)
  3. 59% of searchers click on just a single result during their session (Backlinko)
  4. Roughly 14% of searches are phrased as a question (Forbes)
  5. WordStream found that brand familiarity helps improve clickthrough rates by 2-3x (WordStream)
  6. The number 1 Google page ranking generates a clickthrough rate of 39.8%, around 2x number 2’s click-through (18.7%), and around 4x number 3’s (10.2%) (FirstPageSage)
  7. Fractionally under half of all searches result in a click on an organic result. The remainder comprises voice searches, clicks on paid results, and no-click searches (Search Engine Journal)
  8. 75% of searchers never move beyond the first page of search results (HubSpot)

02. Paid Search (PPC) Statistics

In this section, we’ll cover digital marketing statistics that are all about PPC, with a focus on Google Ads. So if you’re wondering how many people click on Google Ads, or why certain ads get clicked on more than others, you’ll really enjoy the stats in this section.

  1. The average Google ad has a click-through rate of 3.17% (WordStream)
  2. The average cost-per-click for Google ads is $2.69 (WordStream)
  3. The average conversion rate for Google ads is 3.75% (WordStream)
  4. The average cost-per-click for an ad on Bing is $1.54 (WordStream)
  5. According to Google, advertisers see a return of $2 for every $1 they spend on Google Ads (Google)
  6. The average click-through rate on mobile search ads drops 45% from the ad in position one to the ad in position two (WordStream)
  7. Only 42.5% of searchers can tell the difference between a paid result and an organic search result (Varn)
  8. Traffic from pay-per-click (PPC) converts at 3.75% on average (Valve+Meter).
  9. By comparison, the average organic conversion rate is 2.35% (SEO Inc)
  10. 75% of searchers believe search ads help them more easily find the information they’re looking for on a website (Clutch)
  11. 33% of searchers say they click on a search ad because it directly answers their query (Clutch)
  12. 49% of people click on text-based search ads, compared to 31% who click on shopping/product listing ads and 16% who click on video ads (Clutch)
    49% Of People Click On Text Based Search Ads Compared To 31% Who Click On Shopping Product Listing Ads And 16% Who Click On Video Ads
  13. 26% of people claim to click on an ad only because they’re familiar with the brand name on the ad (Clutch)

03. Social Media Marketing Statistics

Let’s get into our selection of social media statistics. Instead of listing “general” stats about social media marketing, I decided to break things down based on each social network. That way, you can see statistics that are focused on some of the most popular platforms out there.

Facebook

Here are a handful of stats about Facebook usage around the world.

    1. As of Q4 2023, Facebook has over 3.65 billion active monthly users (Statista)
    2. That’s an increase of almost 1 billion from 2.79 billion in Q4 2020 (Statista)
    3. Facebook users spend an average of 30.8 minutes each day on the mobile app (TechJury)
    4. 71% of adults in the US use Facebook (Pew Research)
    5. Facebook is the top social media platform for direct purchases (39%) (Sprout Social)
    6. 98.5% of Facebook users access the platform on a mobile device (TechJury)

Instagram

Here are a few key stats about Instagram’s user base and demographics.

  1. Instagram has over 2 billion monthly active users (Instagram)
  2. 50% of adults in the US are Instagram users (Pew Research)
  3. 87% of users on Instagram admit to having made a product purchase after seeing it on the app (Marketing Scoop)
  4. Over 1.3 billion photos and videos are shared on Instagram each day (Photutorial)
  5. In 2020, image posts on Instagram overtook permanent video posts for the average number of interactions (Mention)

LinkedIn

This is a collection of stats about the popular B2B platform, LinkedIn.

  1. There are over 1.3 billion LinkedIn users worldwide (LinkedIn)
  2. 43% of consumers are LinkedIn users (Sprout Social)
  3. 82% of B2B marketers report LinkedIn to be their most successful channel for content marketing (LinkedIn)
  4. LinkedIn is responsible for 80% of B2B leads coming from social media (LinkedIn)
  5. 1 in 4 LinkedIn users interact with brand content daily (Sprout Social)

X (Twitter)

Now it’s time to look at some fascinating stats about X.

  1. Twitter has 561 million monthly users (X)
  2. 27% of marketers use X, ranking it fifth behind Facebook, Instagram, LinkedIn, and YouTube (Statista)
  3. Tweets containing images, infographics, videos, and other types of visual content are 94% more likely to be retweeted (Buffer)
  4. Over 500 million tweets are posted each day (X)
  5. 21% of adults in the US use X (Pew Research)

Pinterest

Pinterest is a huge social network that not a lot of people talk about. These stats show why more businesses should at least take a look at Pinterest as part of their marketing strategy.

  1. There are more than 518 million Pinterest users (Pinterest)
  2. 90% of weekly Pinterest users are on the platform to help inform purchase decisions (Pinterest)
  3. 85% of Pinterest users access the site on mobile (Pinterest)
  4. 79.5% of Pinterest users in the US are female (Statista)

Snapchat

Let’s quickly look at some super interesting stats about the photo and video sharing app, Snapchat.

  1. There are 477 million daily active users on Snapchat (Statista)
  2. Roughly 3.3 million Snaps are created every minute (Statista)
  3. Roughly 49.1% of Snapchat users are female (Statista)
  4. An average of 34.1 messages is sent daily by Snapchat users (CNBC)
  5. People who use Snapchat spend an average of 30 minutes each day on the platform (SQ Magazine)

Social Media Advertising

These stats show why social media ads are growing at a record pace.

  1. 72% of companies run paid social ads (Adam Connell)
  2. Over 2 million businesses use Instagram’s advertising platform (Instagram)
  3. 10 million businesses use Facebook’s advertising platform (Facebook)
  4. The average cost-per-click for a Facebook ad is $0.51 (Fit Small Business)
  5. Global social media ad spend is anticipated to hit nearly $275.98 billion by the end of 2025 (Statista)
  6. The average number of Facebook ads a user clicks on is 12 per month. This rises to 14 among women (DataReportal)

04. Email Marketing Statistics

Despite the rise of Facebook Messenger, WhatsApp, and DMs, email is still the #1 sales channel for most online businesses. In this section, we will drill deep into some really cool email marketing stats that you probably haven’t seen before.

Email Marketing ROI

How does the ROI of email compare to Facebook, X, and other social media platforms? Let’s find out.

  1. For every $1 spent, email marketing generates a $42 return (Email Service)
  2. Email is 40x more effective channel for customer acquisition than Facebook and X combined (McKinsey)
    Email Is A 40x More Effective Channel For Customer Acquisition Than Facebook And Twitter Combined
  3. Welcome series emails deliver more revenue, on average, than single welcome emails or having no welcome email at all (WordStream)
  4. Email marketing is the most effective way of nurturing leads. 31% of businesses cite newsletters as their highest-performing tactic in this area (Content Marketing Institute)
  5. 73% of marketers rated their email ROI as “Good” or “Excellent” (SaleCycle)

Open Rates

What’s a “normal” open rate? Why do people on your list open certain emails and not others? These stats have the answers.

  1. An Experian study found that including an emoji in the subject line of an email increased open rates by 56%, as compared to subject lines that were text-only (Campaign Monitor)
  2. Personalized subject lines generate a 26% boost in open rates (Campaign Monitor)
  3. 47% of people open an email based solely on the subject line (OptinMonster)
  4. Non-profit is the sector with the highest email open rates, averaging 40.04% (Mailchimp)
  5. Emails sent in North America see an average open rate of 45.3% (GetResponse)
  6. Emails sent by an individual are opened 38% more (NextAfter)

Email Engagement

Once you get someone to open your email, how do you get them to take action? For the answer to that question, let’s take a look at this selection of results from industry studies and surveys.

  1. Adding a call-to-action button in your emails in place of a text link can boost clickthroughs by 28% (Campaign Monitor)
  2. Using images in email campaigns can increase clickthrough rates by 42% (Vero)
  3. Emails in North America see an average click-to-open rate of 10.53% (GetResponse)
  4. On average, emails drive around 6x more clicks than a post on X (Campaign Monitor)

Mobile Email

These stats paint a clear picture: more and more people are opening (and engaging with) emails on their phones and tablets.

  1. 25.6% of all read emails occur on a mobile device first (eMailmonday)
  2. As of September 2025, 46.21% of all emails are read on an iPhone. Gmail accounts for 24.17% (Email Client Market Share)
  3. 23% of consumers who open an email using their mobile device will open the same email again at a later time (Campaign Monitor)
  4. According to Google, 84% of Gmail users access their account using their mobile device (TwinStrata)
  5. At least half of all email clicks are registered on mobile (Campaign Monitor)

05. Content Marketing Statistics

From SaaS to ecommerce, content marketing is all the rage in the digital marketing world. The question is: how big is content marketing right now? And what makes certain companies succeed with content while others struggle? I put together a hand-picked list of digital marketing stats to get to the bottom of both of these questions.

Podcasting

It seems like everyone and their mom has a podcast right now. And for good reason: podcasting is growing insanely fast.

  1. 73% of Americans are podcast listeners (Statista)
  2. The number of active podcasts has reached over 4.5 million (Podcast Statistics)
  3. 58% of US podcast listeners who listen through mobile use Apple’s iOS ecosystem (SQ Magazine)
  4. 80% of podcast consumers listen through most or all of podcast episodes (Podcast Insights)
  5. 42% of consumer time spent listening to online audio is now through podcasts, putting it ahead of any other audio source (Edison Research)
  6. People who listen to podcasts consume an average of 8 podcasts each week (Exploding Topics)
  7. Smartphones are the most popular medium through which podcast content is consumed (Edison Research)
  8. Podcasts attract approximately 584 million listeners each month (Market.biz)
  9. Comedy is the most popular podcast genre, followed by News and Education (Podcast Insights)

Blogging

When most people think of “content marketing”, they think of “blogging”. This shouldn’t come as a surprise: blogging remains a great content marketing channel with a great ROI.

  1. The average blog post consists of 1,333 words (Orbit Media)
  2. Just over 19% of marketers rank blogging as the top form of media in their content strategy. This is second only to video (HubSpot)
  3. 83% of internet users read blogs (Digital Information World)
  4. Over 7 million blog posts are published online each day (SQ Magazine)
  5. 36% of people prefer headlines containing numbers (Conversion XL)
  6. 60% of bloggers who write long-form content claim to see strong content marketing results (Orbit Media)
  7. The average blog post takes a writer 3 hours and 25 minutes to complete (Orbit Media)

Video Marketing

Is video marketing all it’s hyped up to be? These stats say: “yup!”.

  1. 40% of companies state that their highest ROI form of content is video (Animoto)
  2. 83% of consumers say they want more video content from the brands they support (Wyzowl)
  3. Close to 1 in 5 marketers name video as the primary medium within their content strategy, ranking first ahead of blogs and infographics (HubSpot)
  4. More than 90% of businesses have gained at least one new customer on social media as a result of video (HubSpot)
  5. 82% of marketers say video has helped boost their website traffic (Wyzowl)
  6. The top 3 platforms that marketers use to post videos are YouTube, Facebook, and Instagram, followed by LinkedIn in 4th (Wyzowl)
  7. 78% of consumers said that a short video was their preferred way of learning about a product or service (Wyzowl)
  8. 55% of people watch video content online daily (HighQ)
  9. 1 billion hours of YouTube video are consumed daily (YouTube)

06. Marketing Automation Statistics

Let’s wrap up this section with some stats about marketing automation, segmentation, and personalization.

  1. 76.9% of companies use at least one marketing automation tool (Martech)
  2. 61% of marketers listed their top concern with automation tools being the lack of personalization (Social Media Today)
  3. For 91% of the most successful marketers, marketing automation is cited as “very important” to their marketing programs (Marketo)
  4. There are currently over 15,000 marketing technology solutions (chiefmartech)
  5. The global marketing automation market is worth an estimated $47.0 billion (Markets and Markets)
  6. 8 in 10 marketers reported a higher number of leads after incorporating some form of marketing automation (Invesp)
  7. Automated emails drive 320% more revenue than non-automated emails (Campaign Monitor)

07. Affiliate Marketing Statistics

The affiliate marketing world is a lot different than the spammy days of 2010. Like any industry, affiliate marketing has evolved and matured. Believe it or not, thanks largely to the explosion of Influencer Marketing, affiliate marketing is still growing.

  1. Affiliate marketing spend in the US is expected to reach $12 billion by the year 2025 (Statista)
  2. The top 3 affiliate categories are Fashion, Sports/Outdoors, and Health & Beauty (AM Navigator)
  3. 22% of CMOs cited affiliate marketing as the area of marketing they are least knowledgeable about (AM Navigator)
  4. Over 78% of affiliate marketers use SEO to drive traffic (Whop)
  5. 59.32% of affiliates promote B2C products (Affstat)
  6. 11.7% of affiliate marketers are making over $100,000 in income each year (Imminent Business)
  7. The majority of affiliate marketers (42.17%) promote 1-10 products (Affstat)
  8. 40% affiliate marketers reside in North America (AffMaven)
  9. 40% of US merchants cited affiliate programs as their top customer acquisition channel (Inc.)

08. Conversion Rate Optimization Statistics

Most of the digital marketing stats we’ve looked at so far are focused on driving traffic to your website. Traffic is great. But at the end of the day, you probably want that traffic to convert for you. And if you’re interested in seeing how much CRO can help, check out these 14 CRO statistics.

  1. According to Venture Beat, brands that invest in a CRO tool increase their ROI by an average of 223% (Venture Beat)
  2. More than a quarter of those who have abandoned online carts cited a requirement to register for an account (Baymard)
  3. Companies that utilize more than 10 landing pages benefit from a 55% increase in leads as compared to companies using 10 or fewer landing pages (HubSpot)
  4. In a study published by VWO, removing the top navigation bar on a landing page can increase conversions by 100% (VWO)
  5. 58% of companies are running A/B tests to improve conversion rates (Econsultancy)
  6. The average conversion rate on landing pages across all industries is 6.6% (Unbounce)
  7. Using video on a landing page can boost conversion rates by up to 80% (depositphotos)
  8. The average conversion rate on email sign-up is 1-2% (FirstPageSage)
  9. The conversion rate of online shoppers in the U.S. on desktop is 4.14%, versus 3.36% on tablet and 1.53% on mobile (Statista)
  10. Companies are spending an average of $2,000 per month on conversion optimization tools (Venture Beat)
  11. HubSpot found that personalizing their calls to action improved conversion rates by 202% (HubSpot)
  12. A 1-second delay in page load time can reduce conversion rates by 7% (Neil Patel)
  13. Emails containing one call to action can increase clicks by 371% (WordStream)
  14. Marketo found that referral leads convert the best out of any acquisition channel (Marketo)

Conclusion

There you have it: my mega list of digital marketing stats.

This was a tough one to put together. Digital marketing is a HUGE field. Instead of focusing on one or two areas, I covered a wide range of fields within digital marketing.