Netflix was founded in 1997 as a service that shipped DVDs to customers by mail. In 2007, Netflix launched the product we’re most familiar with today: streaming movies and TV over the Internet.
In 2001, Netflix had fewer than half a million subscribers. Today, it has 325 million paying members, and the company’s market cap is approaching $400 billion.
Read on to find all of the latest Netflix statistics for 2026.
Here’s a breakdown of what we’ll cover:
- Netflix Statistics (Top Picks)
- How Many Subscribers Does Netflix Have?
- Netflix Subscribers by Region
- What’s the Average Netflix Monthly Revenue per Membership?
- Netflix Content Spending
- Netflix Revenue by Year
- How Much Original Content Is on Netflix?
- Popularity of Netflix Original Content
- Time Spent Watching Netflix
- How Many People Work at Netflix?
Netflix Statistics (Top Picks)
- Netflix currently has 325 million subscribers, up from 167.09 million members in 2019.
- Netflix generated $45.2 billion in revenue in 2025.
- Around 2 in 5 titles available on Netflix’s US catalog are originals or exclusives.
- Around 16,000 employees work at Netflix.
How Many Subscribers Does Netflix Have?
According to company-reported data, Netflix has over 325 million subscribers worldwide.
Since Q4 2020, the number of Netflix paying members has grown by approximately 60%.
We’ve charted the growth of Netflix’s subscriber base since 2001:
| Year | Netflix Subscribers |
|---|---|
| 2001 | 0.4 million |
| 2002 | 0.8 million |
| 2003 | 1.41 million |
| 2004 | 2.48 million |
| 2005 | 4.02 million |
| 2006 | 6.15 million |
| 2007 | 7.32 million |
| 2008 | 9.16 million |
| 2009 | 11.89 million |
| 2010 | 18.26 million |
| 2011 | 24.30 million |
| 2012 | 30.36 million |
| 2013 | 41.43 million |
| 2014 | 54.47 million |
| 2015 | 70.83 million |
| 2016 | 89.09 million |
| 2017 | 110.64 million |
| 2018 | 139.25 million |
| 2019 | 167.09 million |
| 2020 | 203.66 million |
| 2021 | 221.84 million |
| 2022 | 230.75 million |
| 2023 | 260.28 million |
| 2024 | 302 million |
| 2025 | 325 million |
Netflix subscribers by region
According to company data, Netflix has 89.63 million paying subscribers based in the US & Canada. Netflix’s user base in the US & Canada accounts for a 29.68% share of global Netflix subscribers.
In fact, since 2018, Netflix has added approximately 25 million new subscribers based in the US and Canada.
Here’s an overview of Netflix subscriber growth in the US and Canada since 2018:
| Year | Netflix Subscribers (US and Canada) |
|---|---|
| 2018 | 64.76 million |
| 2019 | 67.66 million |
| 2020 | 73.94 million |
| 2021 | 75.22 million |
| 2022 | 74.30 million |
| 2023 | 80.13 million |
| 2024 | 89.63 million |
Netflix has 101.3 million paying subscribers based in Europe, the Middle East, and Africa. 33.54% of worldwide Netflix paying members are based in the EMEA region.
In Europe, the Middle East, and Africa, Netflix has gained over 63 million new memberships since 2018.
Here’s an overview of Netflix’s paid member growth in Europe, the Middle East, and Africa since 2018:
| Year | Netflix Subscribers (EMEA) |
|---|---|
| 2018 | 37.82 million |
| 2019 | 51.78 million |
| 2020 | 66.7 million |
| 2021 | 74.04 million |
| 2022 | 76.73 million |
| 2023 | 88.81 million |
| 2024 | 101.3 million |
In Latin America, Netflix has 53.33 million paid members. The LATAM region accounts for 17.66% of global Netflix users.
Since 2018, Netflix has more than doubled its user base in Latin America, increasing by over 27 million.
Here’s an overview of Netflix’s paying audience located in Latin America since 2018:
| Year | Netflix Subscribers (LATAM) |
|---|---|
| 2018 | 26.08 million |
| 2019 | 31.42 million |
| 2020 | 37.54 million |
| 2021 | 39.96 million |
| 2022 | 41.70 million |
| 2023 | 45.60 million |
| 2024 | 53.33 million |
In Asia, 57.54 million digital streaming subscribers pay for a Netflix membership. Approximately 19.05% of Netflix’s global subscribers are based in the Asia-Pacific region.
Netflix has added around 47 million new members in the Asia-Pacific region since 2018.
Here’s the table with Netflix subscriber growth in the Asia-Pacific region since 2018:
| Year | Netflix Subscribers (APAC) |
|---|---|
| 2018 | 10.61 million |
| 2019 | 16.23 million |
| 2020 | 25.49 million |
| 2021 | 32.63 million |
| 2022 | 38.02 million |
| 2023 | 45.34 million |
| 2024 | 57.54 million |
Source: Netflix
What’s the Average Netflix Monthly Revenue per Membership?
Netflix’s average monthly revenue per paying subscriber worldwide amounted to $11.70 in 2024. An increase of 35.89% since 2019.
Here’s a table with Netflix’s average monthly revenue per paying customer since 2016:
| Year | Netflix Average Revenue per Membership |
|---|---|
| 2016 | $8.61 |
| 2017 | $9.43 |
| 2018 | $10.31 |
| 2019 | $10.82 |
| 2020 | $10.91 |
| 2021 | $11.67 |
| 2022 | $11.76 |
| 2023 | $11.64 |
According to company data, Netflix’s average monthly revenue per paying member in the US and Canada is $17.26 in 2024, which is 53.65% higher than the per-member revenue in Latin America.
Here’s historical data on average monthly revenue per Netflix subscriber in the US and Canada:
| Year | Netflix Average Revenue per Membership |
|---|---|
| 2018 | $11.15 |
| 2019 | $12.57 |
| 2020 | $13.32 |
| 2021 | $14.56 |
| 2022 | $15.86 |
| 2023 | $16.28 |
| 2024 | $17.26 |
The average monthly revenue per paying Netflix member in Europe, the Middle East, and Africa is $11.11, which is 35.63% lower than in the US and Canada.
Here’s an overview of the average Netflix monthly revenue per member in the EMEA region since 2018:
| Year | Netflix Average Revenue per Membership |
|---|---|
| 2018 | $10.47 |
| 2019 | $10.33 |
| 2020 | $10.72 |
| 2021 | $11.63 |
| 2022 | $10.99 |
| 2023 | $10.87 |
| 2024 | $11.11 |
Netflix has registered an average monthly revenue of $8 per paying customer in Latin America.
We’ve charted the average Netflix monthly revenue per paying customer in Latin America since 2018:
| Year | Netflix Average Revenue per Membership |
|---|---|
| 2018 | $8.23 |
| 2019 | $8.21 |
| 2020 | $7.45 |
| 2021 | $7.73 |
| 2022 | $8.48 |
| 2023 | $8.66 |
| 2024 | $8 |
Among Netflix paying subscribers based in the Asia-Pacific region, the company registered an average monthly revenue of $7.34, making it the region with the lowest average monthly revenue per member.
We’ve listed the Netflix average monthly revenue per user in Asia-Pacific since 2018:
| Year | Netflix Average Revenue per Membership |
|---|---|
| 2018 | $9.35 |
| 2019 | $9.24 |
| 2020 | $9.12 |
| 2021 | $9.56 |
| 2022 | $8.50 |
| 2023 | $7.64 |
| 2024 | $7.34 |
Sources: Netflix
Netflix Content Spending
In 2025, Netflix’s content spending was estimated to reach an all-time high of $18 billion.
It was forecast that Netflix’s content spending would amount to $20 billion in 2026.
Here’s an overview of Netflix’s spending on content production since 2013:
| Year | Netflix Content Spending |
|---|---|
| 2013 | $2.4 billion |
| 2014 | $3.18 billion |
| 2015 | $4.61 billion |
| 2016 | $6.88 billion |
| 2017 | $8.91 billion |
| 2018 | $12.04 billion |
| 2019 | $14.61 billion |
| 2020 | $17.3 billion |
| 2021 | $17.5 billion |
| 2022 | $16.7 billion |
| 2023 | $13 billion |
| 2024 | $17 billion |
| 2025 | $18 billion |
| 2026 Projection | $20 billion |
Source: Statista 1, Statista 2, Yahoo!Finance
Netflix Revenue by Year
Netflix registered $45.2B billion in annual revenue in 2025, a 16% increase over the previous year.
Here’s a full breakdown of Netflix’s revenue by year:
| Year | Netflix Revenue |
|---|---|
| 2000 | $35.89 million |
| 2001 | $75.91 million |
| 2002 | $152.80 million |
| 2003 | $272.24 million |
| 2004 | $506.22 million |
| 2005 | $682 million |
| 2006 | $997 million |
| 2007 | $1.2 billion |
| 2008 | $1.36 billion |
| 2009 | $1.67 billion |
| 2010 | $2.16 billion |
| 2011 | $3.2 billion |
| 2012 | $3.6 billion |
| 2013 | $4.37 billion |
| 2014 | $5.5 billion |
| 2015 | $6.78 billion |
| 2016 | $8.83 billion |
| 2017 | $11.69 billion |
| 2018 | $15.79 billion |
| 2019 | $20.15 billion |
| 2020 | $24.99 billion |
| 2021 | $29.70 billion |
| 2022 | $31.62 billion |
| 2023 | $33.72 billion |
| 2024 | $39 billion |
| 2025 | $45.2 billion |
Sources: Netflix, Macrotrends
How Much Original Content Is on Netflix?
Original and Exclusive content accounts for 61.89% of titles in Netflix’s US catalog. That’s an increase from a 20.6% share of original and exclusive content in March 2019.
Since 2022, over 2,000 Netflix Originals have been made available on the platform.
Here’s a detailed breakdown of Netflix Originals added to the US catalog since 2022:
| Year | Netflix Originals Added |
|---|---|
| 2022 | 749 |
| 2023 | 568 |
| 2024 | 589 |
| 2025 | 597 |
Source: What’s on Netflix?
Popularity of Netflix Original Content
Here’s the table with the full ranking of the 10 most popular titles on Netflix by hours viewed during July – December 2025:
| Title | Views on Netflix |
|---|---|
| KPop Demon Hunters | 482 million |
| Happy Gilmore 2 | 135 million |
| Wednesday Season 2 | 124 million |
| Frankestein | 98 million |
| Stranger Things 5 | 94 million |
| Untamed Season 1 | 93 million |
| My Oxford Year | 86 million |
| The Old Guard 2 | 82 million |
| The Woman in Cabin 10 | 80 million |
| Squid Game Season 3 | 79 million |
Source: Netflix
Time Spent Watching Netflix
On average, US adults spend 62.1 minutes a day watching Netflix. That’s up from 53.3 minutes per day in 2019.
Here’s a table with the average Netflix daily usage among US adults since 2019:
| Year | Time Spent Watching Netflix per Day |
|---|---|
| 2019 | 53.3 minutes |
| 2020 | 59.6 minutes |
| 2021 | 60.5 minutes |
| 2022 | 61.3 minutes |
| 2023 | 61.8 minutes |
| 2024 | 62.1 minutes |
Source: Statista
How many people work at Netflix?
Netflix has around 16,000 full-time employees worldwide. The vast majority (10,900) of them are based in the US and Canada.
Here’s a detailed breakdown of the number of Netflix employees by region:
| Region | Netflix Employees |
|---|---|
| US and Canada | 10,900 (68%) |
| Europe, the Middle East, and Africa | 2,500 (16%) |
| Asia-Pacific | 1,900 (12%) |
| Latin America | 700 (4%) |
The median compensation for software engineers at Netflix in the US totals approximately $370,00.
Source: Netflix, Levels FYI
Conclusion
That’s it for my roundup of Netflix usage and revenue statistics in 2026.
Netflix continues to lead the way among streaming services, with over 325 million subscribers.
Yet, Netflix is positioned in a very competitive environment. Amazon Prime Video has around 200 million subscribers, while Disney+ has over 130 million.
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