Peloton Subscriber and Revenue Statistics

Peloton introduced its first product in 2014, a connected exercise bike with access to on-demand classes.

Just 3 years later, in 2017, the company hit a milestone of 100,000 subscribers.

The pandemic helped Peloton gain further market traction, with more people opting for at-home fitness. Yet, sales have plummeted after the pandemic, and there has been reduced consumer demand, which led to Peloton losing 97% of its stock value since its all-time high.

Today, Peloton has 5.9 million members.

Key Peloton Stats and Figures

• Peloton has 5.9 million members on the platform.
• 2.73 million people subscribe to Peloton’s connected fitness membership.
• Peloton has 542,000 paying digital-only subscribers.
• Peloton’s quarterly revenue is $551 million.
• Peloton has 54 instructors.

Peloton Members

Peloton defines a “member” as any individual who has a Peloton account (paid “connected fitness subscription” or paid app subscription)

According to a company shareholder letter, Peloton has over 5.9 million members on the platform (as of September 2025).

Peloton lost around 1.1 million members in its paying user base since March 2022.

Here’s a table with the Peloton membership base since September 2019:

Source: Peloton

Peloton Connected Fitness Subscribers

Connected fitness subscribers pay to synchronize workout classes with their Peloton equipment.

Peloton has 2.73 million connected fitness subscribers. That’s a decrease of 12.22% since March 2023, when Peloton reported 3.11 million active connected fitness subscriptions.

Peloton’s subscriber base remained relatively the same in size over the past year (between December 2022 and December 2023).

Here’s a table showing Peloton connected fitness subscriber growth by quarter since 2017:

Source: Peloton

Peloton App Subscribers

Peloton offers a subscription for non-owners of Peloton hardware. These users can access the content library for $12.99 per month (special pricing available for select groups, including students, educators, and healthcare workers).

Peloton has 542,000 paying digital subscribers (as of September 2025). That’s a drop of 44.69% from June 2022, down from 980,000 digital members.

Here’s a table showing the Peloton app user base since 2019:

Source: Peloton

Peloton Quarterly Revenue

Peloton generates $551 million in quarterly revenue. This figure was achieved in September 2025, which is a decrease of 9.21% from the previous quarter.

Since December 2021, Peloton’s quarterly revenue has declined by 51.24%, down from $1.13 billion.

Here’s a table showing Peloton’s quarterly revenue since 2017:

Source: Peloton

Peloton Workout Types

Peloton currently has 17 fitness disciplines available in the class library.

The company offers classes in English, German, and Spanish and produces them at studios in New York City and London.

Here’s a complete list of workout types available in the on-demand Peloton library:

Source: Peloton

Peloton Artist Series

Peloton offers a series of themed workouts built around music by famous artists.

The Peloton Artist Series currently features 102 different artists. In most cases, the Peloton content library features more than one workout per artist.

Peloton has over 4,000 tracking songs under license, making it one of the largest audio fitness catalogs in the world.

Sources: Peloton Buddy, Peloton

Peloton Instructors

Peloton currently has 54 instructors (as of January 2026).

Numerous instructors teach across multiple disciplines.

Here’s a table showing the number of instructors* teaching in each fitness category:

*Some instructors teach multiple classes.

Source: Peloton

Peloton Instructors: Follower Count

Peloton instructors on Instagram have a combined follower count of approximately 14 million. Among Peloton instructors active on Instagram, 26 (50%) have more than 200,000 followers.

Here’s a ranking of the top 10 Peloton instructors by Instagram follower count:

Cody Rigsby — codyrigsby — 1.3m
Robin Arzón — robinnyc — 1.0m
Ally Love — allymisslove — 981k
Emma Lovewell — emmalovewell — 735k
Tunde Oyeneyin — tune2tunde — 669k
Alex Toussaint — alextoussaint25 — 613k
Olivia Amato — oliviaamato — 556k
Jess Sims — jesssims — 527k
Jess King — jessking — 514k
Callie Gullickson — calliegullickson — 448k
Leanne Hainsby — leannehainsby — 440k
Rad Lopez — radichell — 350k
Rebecca Kennedy — rebeccakennedynyc — 319k
Adrian Williams — adrianwilliamsnyc — 311k
Matt Wilpers — mattwilpers — 305k
Hannah Corbin — hannahcorbinnyc — 295k
Ben Alldis — benjaminalldis — 292k
Chelsea Jackson Roberts — chelsealovesyoga — 292k
Camila Ramón — camilaramonnn — 276k
Denis Morton — denis__morton — 260k
Logan Aldridge — loganaldridge — 254k
Christine D’Ercole — iamicaniwilldo — 236k
Jenn Sherman — pelotonjenn — 233k
Selena Samuela — selenasamuela — 216k
Matty Maggiacomo — mattymaggiacomo — 215k
Becs Gentry — becsgentry — 206k
Bradley Rose — bradley_rose23 — 195k
Aditi Shah — diti22 — 183k
Andy Speer — andyspeer — 182k
Hannah Frankson — hannahfrankson — 178k
Sam Yo — yoiamsamyo — 149k
Kirsten Ferguson — iamkirstenferguson — 148k
Johanna Ricouz — junglejohanna — 141k
Erik Jäger — hauptstadttrainer — 117k
Ash Pryor — ashpryor_thatsme — 93k
Susie Chan — susie_chan_ — 91.4k
Anna Greenberg — agreenberg — 81.4k
Jon Hosking — jon_hosking — 80.1k
Zacharias Niedzwiecki — zacharias — 79.4k
Katie Wang — katiewongspelledwang — 73.9k
Kirra Michel — kiramichel — 64.9k
Marcel Dinkins — officialmarcelfit — 56.5k
Joslyn Thompson Rule — joslynthompsonrule — 46.1k
Mayla Wedekind — mayla_kind — 41.7k
Cliff Dwenger — afrow_cliff — 36.4k
Benny Adami — benny.adami — 21.3k
Alex Karwoski — alexpeloton — 16.2k
Nico Sarani — nicosarani — 16k
Greta Dopp — gretadoppp — 15.1k
Assal Arian — assal_arian — 14.4k
Mila Lazar — milalazar — 12.8k
Marcel Maurer — marcel2coach — 7.4k

Source: Peloton, Instagram

Peloton Employees

Peloton has 2,656 employees, a 69.34% drop since 2021 (8,662 employees).

Peloton employees on an H-1B visa (employment-based visa for foreign citizens) receive a median salary of $140,000.

Sources: Peloton, H1B Salary Database

Conclusion

You made it! That’s the end of my list of Peloton statistics.

Hopefully, you found these facts and figures informative. Peloton’s revenue surged since the pandemic, but it hasn’t been able to sustain its growth and hasn’t managed to retain some of its members. With plummeting sales and recall issues, Peloton lost 97% of its stock value since its all-time high.