Similarweb Customers and Revenue Statistics

Similarweb is a popular web analytics and digital intelligence platform.

The company’s tools span a range of use cases, from optimizing traffic acquisition to finding leads.

Similarweb acquired its first annual customer in 2013. 5 years later, the company hit $50 million in annual recurring revenue. Today, Similarweb generates over $200 million ARR.

Continue reading to find a selection of the best Similarweb stats for 2025.

Here’s a summary of what we’ll cover:

Key Similarweb Stats

• SimilarWeb has 5,308 customers.
• 395 Similarweb clients pay at least $100K annually. They contribute 60% of the company’s annual recurring revenue.
• SimilarWeb brought in $184.33 million in revenue in Q1-Q3 2024.
• Over 1,000 employees work at SimilarWeb.

How Many Customers Does Similarweb Have?

As of Q3 2024, Similarweb has 5,308 customers.

The company has added 596 new customers since December 2023.

Here’s a table showing the total number of Similarweb customers since 2019:

Source: Similarweb

Similarweb Enterprise Customers

Similarweb has 395 customers that contribute more than $100,000 per year in subscription fees. That’s 7.44% of the total customer count.

The number of Similarweb enterprise customers has increased by 11.27% over the previous year.

Here’s a table showing the number of Similarweb customers spending more than $100K per year since 2019:

Source: Similarweb

Similarweb Revenue

In Q1 – Q3 2024, Similarweb brought in $184.33 million in revenue, showing an annual increase of 14.3%.

Here’s a table with complete data on Similarweb revenue since 2018:

Source: Similarweb

Similarweb Revenue by Region

The US market generated $103.53 million for Similarweb in 2023. That accounts for 47.49% of the company’s total revenue.

Similarweb’s US revenue has increased by 13.9% over the last year. Meanwhile, global growth stands similarly at 13%.

Here’s a table showing Similarweb’s revenue from customers in the US since 2019:

European customers contributed $41.78 million to Similarweb’s revenue in 2023. Revenue from Europe has increased by 8.89% since 2022, that’s less than the global growth rate of 13%.

We’ve charted Similarweb’s European revenue since 2019:

Similarweb generated $33.95 million from the Asia Pacific market in 2023, up 12.07% over 2022.

Here’s the growth in the Asia Pacific market since 2019:

Similarweb’s revenue from other international markets (outside of the US, Europe, Israel and Asia Pacific) reached $13.51 million in 2023. That’s an increase of 8.19% over the previous year.

Here’s a table showing Similarweb’s international revenue since 2019:

Similarweb is incorporated in Israel and keeps track of revenue generated from its home country.

Israeli customers contributed $3.55 million to Similarweb’s revenue in 2023. The region has shown 13.5% revenue growth over the last year.

Here’s a table with Similarweb revenue data from the Israeli market since 2019:

Source: Similarweb

Similarweb ARR by Customer Segment

60% of Similarweb’s annual revenue comes from 395 customers, who each contribute at least $100,000 per year.

The other 92.56% of Similarweb customers represent the 40% of total ARR.

Here’s a breakdown of Similarweb’s ARR by customer segment as of Q3 2024:

Source: Similarweb

Similarweb Operating Expenses

Similarweb’s operating expenses totaled $199.74 million in 2023, showing an annual decrease of 12.33%.

In Q1-Q3 2024, Similar total operating expenses amounted to $150.95 million.

Sales and marketing were Similarweb’s biggest outlay. The company spent $101.2 million in this department.

Research and development expenses accounted for a further $56.16 million.

Here’s a complete breakdown of Similarweb’s operating expenses in 2023:

Source: Similarweb

Similarweb Acquisitions

Similarweb has acquired 7 companies in total.

Most recent acquisitions include 42matters, and Admetricks which were announced in 2024.

Source: Crunchbase

How Many People Work at Similarweb?

Similarweb team currently consists of over 1,000 employees worldwide.

As of December 2023, Similarweb had 899 employees across the globe. 568 of them (63.18%) were based in Israel. The remaining 331 employees (36.82%) worked across the US, Europe and Asia Pacific.

Here’s a table with a complete breakdown of Similarweb employees by region as of December 2023:

Source: Similarweb

Conclusion

That’s all for my 2025 Similarweb stats roundup.

Hopefully, you’ve learned something new about Similarweb and its growth story.