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68 Super Interesting Social Media Marketing Stats

Brian Dean

Written by Brian Dean

This is a list of UPDATED social media marketing statistics.

On this list of stats you’ll find up-to-date data on:

  • Facebook use and engagement
  • Social media advertising
  • Instagram engagement
  • Snapchat marketing
  • And more

So if you’re looking for new and updated social media stats, you’ve come to the
right place.

Social Media Marketing Stats

Contents

Facebook Stats
1. Facebook Statistics
Instagram Marketing Stats
2. Instagram Marketing Statistics
Linkedin Stats
3. LinkedIn Statistics
Twitter Stats
4. Twitter Statistics
Pinterest Stats
5. Pinterest Statistics
Youtube Stats
6. YouTube Statistics
Snapchat Stats
7. Snapchat Statistics
Social Media Advertising Stats
8. Social Media Advertising Stats
Social Media Marketing Benchmarks And Trends
9. Social Media Marketing Benchmarks & Trends

01.Facebook Statistics

Facebook may not be growing like it used to. But it’s still the biggest social media platform on the planet (by a mile). So it’s no wonder that a majority of businesses say that Facebook is their #1 social media marketing channel. That said: how relevant is Facebook marketing in 2024? Let’s see what the data says…

  1. As of Q4 2023, Facebook reported having 3.07 billion active monthly users (Statista)
  2. Facebook adult users spend an average of 30.9 minutes daily on the platform (eMarketer)
  3. 68.84% of all of Facebook’s monthly users will log on to the platform daily (Statista)
    68.84% of all of Facebook’s monthly users will log on to the platform daily
  4. Wednesdays at 11 am and 1 pm are the best times to post on Facebook (Sprout Social)
  5. 44% of marketers cite Facebook as the most important social media platform, followed by Instagram (25%) and LinkedIn (21%) (Social Media Examiner)
  6. 89% of marketers use Facebook, more than any other social media channel (Statista)
  7. 69% of U.S. adults use Facebook (Pew Research)
    69% of U.S. adults use Facebook
  8. On average, average monthly time spent on Facebook among US users reached around 10 hours in June 2024, that’s more than any other social media app (eMarketer)

    Note: Includes time spent only on the app, excluding mobile web.

  9. Globally, 53.4% of Facebook users are male compared to a 46.6% female user base (DataReportal)
  10. More than half (54.1%) of Facebook users worldwide are ages 34 and under (Statista)
  11. With 375 million active users, India is the country with the highest Facebook user count. The United States comes next with 194.1 million users, followed by Indonesia with 117.6 million, Brazil with 110.9 million, and Mexico with 91.5 million (DataReportal)

02.Instagram Marketing Statistics

Instagram marketing isn’t only for “influencers”. As you’re about to see, industry studies show that businesses of all shapes and sizes can benefit from having a presence on this growing platform.

  1. A study conducted by Rival IQ found that the median engagement rate on Instagram is 0.43%, compared to only 0.063% on Facebook and 0.029% on X/Twitter (Rival IQ)
  2. Tuesdays at 11 am or Thursdays between 9 am and 11 am are the best times to post on Instagram (Sprout Social)
  3. There are over 2 billion monthly active internet users on Instagram (Meta)
    There are over 2 billion monthly active internet users on Instagram
  4. The top 3 countries with the most Instagram users are India (385.35 million), the United States (166.15 million), and Brazil (135.05 million) (DataReportal)
  5. 47% of U.S. adults use Instagram (Pew Research)
  6. 79.7% of US Gen Z use Instagram, more than Facebook (56.1%) (eMarketer)
  7. Instagram is the most used social media platform among US marketers for influencer marketing (eMarketer)
  8. A recent survey shows that 78.01% of American Gen Z users have watched Instagram Stories in the past month (eMarketer)
    78.01% of American Gen Z users have watched Instagram Stories in the past month

03.LinkedIn Statistics

LinkedIn may not be the hot new social media site (it started way back in 2003… before Facebook!). But since Microsoft acquired LinkedIn, they’ve modernized the platform in a big way. And B2B marketers are taking notice. Check out this list of social media marketing stats focused on LinkedIn to see why.

  1. Wednesday between 10 am and 11 am and Thursdays at 10 am are the best times to post to LinkedIn (Sprout Social)
  2. According to 84% of B2B marketers, LinkedIn delivers the best value for organizations, more than any other social media platform (Content Marketing Institute)
  3. LinkedIn has over 1 billion registered users worldwide (LinkedIn)
  4. There are over 67 million companies listed on LinkedIn (LinkedIn)
    There are over 67 million companies listed on LinkedIn
  5. 77.5% of registered LinkedIn members reside outside of the US (LinkedIn)
  6. 30% of US adults use LinkedIn (Pew Research)
  7. 53% of US adults with a college degree use LinkedIn (Pew Research)

04.X (Twitter) Statistics

X/Twitter may not have the 1 billion+ user base of Facebook or YouTube. But it’s still one of the biggest social media sites on the planet. And for certain industries (like tech and business) it’s the undisputed go-to site.

  1. According to X/Twitter owner (Elon Musk), Twitter has 600 million monthly active users worldwide (X/Twitter)
  2. 22% of US adults use X/Twitter (Pew Research)
  3. 53% of X/Twitter users in the US say they regularly get news there (Pew Research)
    53% of X/Twitter users in the US say they regularly get news there
  4. On average, X/Twitter users spend 32 minutes on the platform (X/Twitter)
  5. The best times to post on X/Twitter are Wednesdays at 9 am and Thursdays at 10 am (Sprout Social)
  6. Mobile X/Twitter users in the US spend an average of 189.5 minutes each month on the app (eMarketer)

05.Pinterest Statistics

Should Pinterest be part of your social media marketing strategy? If so, how should you use the platform to turn pins into more sales for your business? Well, these Pinterest marketing stats will help you answer those questions.

  1. Pinterest has 522 million monthly active users (Pinterest)
  2. 35% of US adults use Pinterest (Pew Research)
  3. Worldwide, Pinterest’s audience is 70% women and 30% men (Pinterest)
  4. Gen Z accounts for 42% of Pinterest’s user base worldwide (Pinterest)
    Gen Z accounts for 42% of Pinterest’s user base worldwide
  5. In the U.S., 40% of households with incomes surpassing $150,000 per year are active users of Pinterest (Pinterest)
  6. 28% of Gen Z social media users say they’ve used Pinterest for shopping/product discovery in the past month, which is only behind TikTok (52.5%) and Instagram (50.3%) (eMarketer)
  7. 23% of B2C marketers used Pinterest to promote their business within the last 12 months (Content Marketing Institute)

06.YouTube Statistics

It’s hard to believe that, with 1 billion active users, YouTube is still growing. How big is YouTube in 2024? And how do people consume video content on YouTube? Let’s find out.

  1. YouTube holds the #1 spot for the most widely used social media platform among US adults (Pew Research)
  2. 83% of US adults use YouTube (Pew Research)
  3. 89.3% of US Gen Z internet users use YouTube at least once per month, making it the most popular digital platform among Gen Z (eMarketer)
    89.3% of US Gen Z internet users use YouTube at least once per month
  4. 79% of marketers claim they publish videos on YouTube, that’s more than on LinkedIn (76%), Facebook (72%), or any other social platform (Content Marketing Institute)
  5. Brian Dean analyzed 1.3 million YouTube Videos and found that comment count, views, shares, and likes are all strongly correlated with higher rankings on YouTube (Backlinko)
  6. The average video ranking on YouTube’s first page of results is 14 minutes and 50 seconds in length (Backlinko)
  7. More than 500 hours of content is uploaded to YouTube every minute (Statista)
    More than 500 hours of content is uploaded to YouTube every minute
  8. 25% of US adults claim to start their online product searches on YouTube. Among Gen Z that’s as much as 42% (eMarketer)

07.Snapchat Statistics

Snapchat definitely skews to a younger demographic. That said: if your target audience is 18-29, then it might be a platform to try out. These stats will help you figure out whether or not Snapchat makes sense for you.

  1. Snapchat has 800 million monthly active users across the world (Snapchat)
  2. Snapchat has 432 million daily active users worldwide (Snapchat)
  3. There are roughly 3.3 million Snaps created every minute on Snapchat (Snapchat)
    There are roughly 3.3 million Snaps created every minute on Snapchat
  4. 27% of US adults use Snapchat (Pew Research)
  5. 65% of people in the US ages 18-29 years old use Snapchat (Pew Research)
  6. Snapchat users in the US ages 18 to 24 spend an average of 28 minutes per day on the platform (eMarketer)

08.Social Media Advertising Stats

Does advertising on social media work? If so, what platforms and approaches have the highest ROI? Let’s see what the stats have to say.

  1. US social media ad spending is estimated to reach $75.08 billion in 2024 (eMarketer)
  2. Global social media ad spending is estimated to hit $234.14 billion in 2024, showing a 10.54% year-over-year increase (Statista)
  3. 27% of marketers claim to use Facebook Ads often, followed by Instagram Ads (23%) and YouTube Ads (7%) (Social Media Examiner)
    27% of marketers claim to use Facebook Ads often
  4. Facebook ads have a median cost-per-click of $0.54 (Databox)
  5. One study found that the median CTR on Facebook Ads was 1.44% (Databox)
  6. The percentage of the marketing budget dedicated to social media spending reached 11.0% in Spring 2024 and is expected to reach 12.2% in the next 12 months (CMO Survey)

09.Social Media Marketing Benchmarks
& Trends

Now that we’ve covered individual social networks, let’s look at some broad social media stats. In this section, I’ll cover how people use social media, where they spend their time, and how this trend is looking in 2024 and beyond.

  1. Approximately 3.96 billion people use social media (eMarketer)
  2. 89% of marketers use Facebook. Instagram comes in second with 80%, followed by LinkedIn (64%) and YouTube (54%) (Statista)
  3. 51% of marketers believe that their social media efforts have improved sales (Social Media Examiner)
    51% of marketers believe that their social media efforts have improved sales
  4. When it comes to generating exposure for business, marketers cite TikTok (73%), YouTube (70%), and Instagram (69%) as having a major impact on that (Social Media Examiner)
  5. The average daily time spent on social media worldwide reached 2 hours and 20 minutes in Q1 2024 (DataReportal)
  6. As of April 2024, the number of global active users for Facebook is 3.065 billion, YouTube is 2.504 billion, Instagram is 2 billion, WhatsApp is 2 billion and TikTok is 1.582 billion (Statista)
  7. Backlinko and Buzzsumo teamed up to analyze 912 million blog posts and found that headlines containing 14-17 words result in 76.7% more social shares compared to short headlines (Backlinko)
  8. A study conducted by Rival IQ found that the average number of weekly Facebook posts is 4.69, Instagram posts – 4.7, and Tweets – 3.31 (Rival IQ)
  9. The top 3 video marketing channels that marketers use are YouTube (90%), Facebook (86%), and Instagram (79%) (Wyzowl)

Conclusion

There you have it: my giant list of social media marketing statistics.

Considering how quickly social media changes, this list will be kept up to date. That way, you never have to wonder: “Are these stats still relevant?”.