Squarespace Subscriber and Revenue Statistics

Squarespace is a popular website-building platform.

Launched publicly in 2004, the company hit a milestone of $100 million in bookings in 2015.

Today, it is estimated that Squarespace has approximately 5.82 million unique subscriptions and generates $1.48 billion in annual revenue run rate.

Here’s an overview of the stats on this page:

• Important Stats about Squarespace
• Squarespace Unique Subscriptions
• Squarespace ARRR
• Squarespace Annual Revenue
• Squarespace Revenue by Region
• Squarespace Revenue Sources
• Squarespace Revenue per Unique Subscription
• Squarespace Gross Merchandise Value
• Squarespace Operating Expenses
• How Many People Work at Squarespace?

Important Stats about Squarespace

• Squarespace has an estimated 5.82 million unique subscriptions.
• Squarespace is estimated to generate $1.32 billion in revenue in 2026.
• Squarespace’s current annual revenue run rate is an estimated $1.48 billion.
• Squarespace’s operating expenses reached approximately $871.62 million in 2024.
• Squarespace has 1,760 full and part-time employees worldwide.

Squarespace Unique Subscriptions

Squarespace counts each unique website built with the platform as a separate subscription. The total subscriber count also encompasses standalone scheduling subscriptions, Unfold (app for creating social content), and hospitality subscriptions.

Taking all this into account, Squarespace has an estimated 5.82 million based on recent official figures.

We’ve charted the number of Squarespace subscriptions since 2018:

Source: Squarespace

Squarespace ARRR

Squarespace’s annual revenue run rate for 2026 is estimated to be approximately $1.48 billion. That’s based on historical data from 2018-2024.

Here’s a table with Squarepace’s annual revenue run rate since 2018. Yearly figures are calculated by multiplying quarterly subscription revenue by 4.

Source: Squarespace

Squarespace Annual Revenue

Squarespace is estimated to generate $1.32 billion in 2026.

 

Here’s a table showing Squarespace’s revenue since 2018:

Source: Squarespace

Squarespace Revenue by Region

Squarespace generates approximately 72% of its revenue from US customers. As of 2026, that accounts for an estimated $946 million.

Here’s a table showing Squarespace’s US revenue since 2019:

Squarespace revenue from non-US markets is estimated to hit $374 billion in 2026.

Here’s a table with Squarespace’s international revenue since 2019:

Sources: Squarespace, Fintel

Squarespace Revenue Sources

Squarespace provides a revenue breakdown by product type, which includes “presence” and “commerce.”

Presence revenue refers to core platform subscriptions, domain-managed services, and other fees related to third-party solutions.

Commerce revenue mainly consists of subscription plans containing additional commerce and marketing tools. The category also covers costs
associated with Squarespace Scheduling, revenue share with partners, and transaction fees from purchases made on Squarespace sites.

Squarespace is estimated to bring in $962 million in presence revenue in 2026.

We’ve charted Squarespace’s “presence” revenue since 2019:

By comparison, Squarespace is estimated to generate $393 million in commerce revenue in 2026.

 

Here’s a table with Squarespace’s “commerce” revenue since 2019:

Source: Squarespace

Squarespace Revenue per Unique Subscription

According to 2026 estimates, each Squarespace subscription generates an average of $240.83 per year in revenue.

The company’s average revenue per unique subscription has been gradually increasing each year since 2018:

Source: Squarespace

Squarespace Gross Merchandise Value

Gross merchandise value (GMV) refers to the total value of orders placed through Squarespace-enabled eCommerce sites.

GMV on the Squarespace platform reached an estimated $7.17 billion in 2026.

Here’s a table with Squarespace’s gross merchandise value since 2019:

Source: Squarespace

Squarespace Operating Expenses

Squarespace’s operating expenses reached approximately $871.62 million in 2024.

In Q4 alone, operating expenses were $241,554 million.

Marketing and sales costs account for the largest proportion (47.23%) of Squarespace’s expenses. In 2024, that amounted to around $411.63 million.

Here’s a full breakdown of Squarespace’s operating expenses by category, extrapolated from available quarterly data in 2024:

Source: Squarespace

How Many People Work at Squarespace?

Squarespace has 1,760 full and part-time employees worldwide.

According to the latest available figures, the majority of employees (1,530) are based in the United States, while the remaining 219 are based in the European Union, Australia, and the United Kingdom.

Employees on a work-based H-1B visa receive a median salary of $178,710.

Sources: Squarespace, H1B Salary Database

Conclusion

That’s all for our list of Squarespace stats in 2026.

It’s clear from the numbers included here that Squarespace is growing steadily.

Squarespace went private with a private equity firm in 2024.