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We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what we discovered.

We analyzed 5 million desktop and mobile pages to learn which factors impact page speed. First, we established worldwide benchmarks for TTFB, Visual Complete and Fully Loaded load time metrics. Then, we looked at how image compression, CDNs and hosting impact site loading speed. Our data revealed some very interesting (and surprising) insights.

We analyzed 4 million Google search results to better understand the organic click-through rate. First, we analyzed CTR data across 1,312,881 pages and 12,166,560 search queries. Then, we looked at how factors like title tag length, sentiment and meta descriptions affect organic CTR. Thanks to data provided from Semrush, we were able to get CTR data from several different Google Search Console accounts. So without further ado, let’s see the results.